Privacy Policy

Blue Trident Pool Service LLC ("Blue Trident," "we," "us," or "our") operates the website bluetridentllc.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or interact with us online, including through advertisements on platforms such as Meta (Facebook and Instagram).

By using our Site or submitting your information through any of our online forms or advertisements, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site or submit your information.

1. Information We Collect

Information You Provide Directly

We may collect personal information you voluntarily provide, including:

• Name

• Email address

• Phone number

• Home or service address

• Details about your pool or service needs

• Any other information you include in contact forms, quote requests, or lead forms

Information Collected Automatically

When you visit our Site, we and our third-party partners may automatically collect:

• IP address and general location data

• Browser type and device information

• Pages viewed, time on page, and referring URLs

• Cookies and similar tracking technologies

Information from Third-Party Platforms

If you interact with our advertisements on Meta (Facebook or Instagram) — including Lead Ads — Meta may share with us the information you submit through those forms. This may include your name, email address, phone number, and other details you provide. This data is subject to Meta's own Privacy Policy in addition to ours.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries, quote requests, and service questions

• Schedule and provide pool service, maintenance, or repair services

• Follow up with you about our services via phone, email, or text

• Send you marketing communications (where you have opted in or as otherwise permitted by law)

• Improve our website and advertising performance

• Comply with legal obligations

• Prevent fraud and protect the security of our Site

3. Meta Advertising and Lead Generation

We advertise on Meta platforms (Facebook and Instagram). When you submit a Lead Ad form on Meta, the information you provide is shared with Blue Trident Pool Service and used to contact you about our services. Meta may also use your information for its own advertising and analytics purposes as described in Meta's Data Policy.

We use the Meta Pixel and/or Meta Conversions API on our Site to measure the effectiveness of our advertising campaigns. These tools may collect data about your activity on our Site and associate it with your Meta profile for ad targeting and measurement purposes. You can opt out of Meta's use of your data for advertising through your Meta account's Ad Preferences settings.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your experience and support our advertising efforts. Types of cookies we use include:

• Essential cookies: Required for the Site to function properly

• Analytics cookies: Help us understand how visitors use our Site (e.g., Google Analytics)

• Advertising cookies: Used to deliver relevant ads and measure ad performance (e.g., Meta Pixel)

You may control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Site.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers who assist us in operating our business (e.g., CRM software, scheduling tools, email platforms), subject to confidentiality obligations

• Advertising partners such as Meta, for ad delivery, targeting, and measurement

• Legal authorities if required by law, court order, or to protect our rights

• A successor business in the event of a merger, acquisition, or sale of assets

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, provide services to you, and comply with legal obligations. You may request deletion of your information at any time by contacting us (see Section 9).

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you

• Correction: Request that we correct inaccurate or incomplete information

• Deletion: Request that we delete your personal information

• Opt-out of marketing: Unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email or contacting us directly

• Do Not Sell: We do not sell personal information

Florida residents may also have rights under applicable Florida privacy law. To exercise any of these rights, please contact us using the information in Section 9.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or would like to opt out of marketing communications, please contact us:

Blue Trident Pool Service LLC

Website: bluetridentllc.com

To submit a data request, please contact us through our website.

10. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this Policy periodically to stay informed about how we protect your information. Continued use of our Site after any changes constitutes your acceptance of the updated Policy.

Blue Trident Pool Service